Twitter has begun rolling out its revamped subscription service, allowing anyone to pay for verification badges.
The platform’s iOS app update rolling out Saturday shows a new look Twitter Blue is live now, and a checkmark on your account is listed as a benefit that pays $7.99 per month.
“People’s Power: Your account will get a blue checkmark, just like celebrities, companies and politicians you already follow,” it said.
It’s available in the US, Canada, Australia and New Zealand, where Twitter Blue already exists.
While the update says the feature is also rolling out in the UK, it doesn’t appear to be live yet.
Other features promised “coming soon” include half the number of ads, the ability to post longer videos, and the prioritization of content posted on the platform.
The Blue Tick verification system was previously designed to help users identify real, influential users on the platform, such as government figures, athletes, journalists and brands.
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“Too many traditional ‘verified’ checkmarks are being handed out, often arbitrary, so in reality they are *not* verified. You can now buy as many products as you want with a Google search,” he tweeted on Saturday.
“Piggybacking the payment system plus Apple/Android is a better way to ensure verification.
“Once we’ve confirmed it’s working well in the original country and we’ve got the translation done, it’ll roll out globally.”
Twitter’s early product lead, Esther Crawford, tried to clarify that despite the app update, the new Twitter Blue hasn’t fully rolled out.
“The new Blue isn’t live yet – our release sprint continues, but some may see us update as we test and push changes in real time,” she tweeted.
its a day after social networking Start laying off thousands of employees.
Employees facing unemployment in the UK have three days to nominate a representative for formal consultation on their employment issues.
Workers in the UK have been told that companies plan to notify and consult employee representatives ahead of potential redundancies, as required by employment law.