Twitter launched “Blue for Business” last week alongside its relaunch of Twitter Blue. At the time, the social network assigned businesses a gold check mark. Now it provides more details.
With Blue for Business, Twitter also offers an additional badge – see our guide to checkmarks and badges – that helps organizations identify brands and the people they associate with.
Esther Crawford, product manager at Twitter, said the social media platform is launching a Blue for Business pilot for select businesses. The company plans to expand it to more organizations next year, Crawford said.
Those with Blue for Business will also get a small badge next to their profile display name, showing others that they work with the above organization. For example, you can see a square Twitter badge next to Crawford’s display name.
Brands, media companies, and others now have a square profile picture instead of a round one, another clearer distinction. But it’s unclear whether the square profile picture is part of the Blue for Business plan.
Twitter hasn’t detailed how much it will charge for Blue for Business and what other benefits it might bring, but claims that “companies can link any number of affiliated individuals, businesses, and brands to their accounts.”
Organizations, media outlets and sports teams can use the feature to link the accounts of their employees, reporters and players, the company said.
“By creating this connection, we enable businesses to network within their own organization – on Twitter. Businesses can connect with their leadership, brand, support handle, staff or team. Journalists, sports team players or Movie characters can join,” tweeted at a blog post.
While identifying relevant brands and employees is a great feature for companies, they expect more from the program.
Twitter has been on a rollercoaster ride of change over the past 48 hours. The company has introduced a terrible policy that prohibits linking and dealing with other social networks such as Facebook, Instagram, Mastadon, and even bio linking tools Linktree and lnk.bio. After the backlash, Twitter quickly deleted the tweet and the policy page detailing the announcement. On the other hand, Twitter CEO Elon Musk conducted a poll asking people whether he should resign as CEO — and 57% of people voted yes.