Cuup may be known more on Instagram for its bras and lingerie, but the brand really holds up in the real world (according to our tests) — satisfied customers love the minimalist pieces in the DTC collection, which ranges from neutral to rich The jewel tones vary. The brand also offers a variety of styles: cup sizes from A to H, and belt sizes from 30 to 38.
Even better than a well-fitting bra or new favorite underwear? Your new bra or underwear on sale. Right now, you can get up to 60% off bras and underwear with the brand’s end-of-season sale.
Read on for some of our favorites from the sale bundles.
20 dollars Cuup $10
Cuup’s bikini underwear is a drawer-style basic that comes in 16 colorways, from neutrals and earth tones to pastels and pastels.
20 dollars Cuup $10
These high-waisted briefs get five stars for their comfort—come in 12 discounted colors to fit every dress, skirt and pair of jeans in your wardrobe.
$78 Cuup $28
A basic bra for everyday outfits (the kind you need in your drawer), this supportive fitted back offers more support, and some gorgeous gold hardware jazzes up the look. Four neutral shades and one terracotta shade are on sale, so stock up while sizes are still available.
$68 Cuup $38
Available in a whopping 18 shades from leopard and pink to mint and brown, this mesh balconette bra is perfect for when you want to show a little skin. The cups of this bra are sewn, not molded, so the bra conforms to the natural shape of your breasts, not the other way around.
$68 Cuup $40
Add some fun to your loungewear or jeans with this shiny camisole in black, bright green or taupe.
$68 Cuup $38
This mesh bra is perfect for when you feel the need to wear a bra but don’t want to squeeze your breasts into the padded molded cups. This mesh bra has the feel of a bra, comes in cup sizes up to G and is available in 19 colors—perfect for restocking your bra drawer to start the new year.
$28 Cuups $14
Add some glamor to Monday mornings with these satin high-cut briefs, currently 50% off in three colors, including glossy black.
20 dollars Cuup $12
When the closest thing to nothing is needed, this String Thong delivers. Grab yours now – raspberry and espresso sizes sell out fast.
$158 Cuup $95
This gorgeous gown is perfect for wrapping around your body before a night out – or if you want to channel your disco queen first thing in the morning (who wouldn’t?).
20 dollars Cuup $10
Complemented with a matching camisole and robe, these shimmery briefs are perfect for adding a little oomph on Monday mornings, when you need it most.