Cuup’s bras and underwear may be famous on Instagram, but the brand really holds its own in the real world (according to our tests)—satisfied customers love the minimalist pieces in the DTC collection, which ranges from neutrals to rich Jewel tones vary. The brand also offers a variety of styles: cup sizes from A to H, and belt sizes from 30 to 38.
Even better than a well-fitting bra or new favorite underwear? Your new bra or underwear on sale. Right now, you can take an extra 20% off at checkout on Bras and Lingerie Sets and Sets – and that’s on top of the already discounted prices you’ll see.
Two tips: You can customize most of the colorways in the bundle, so try them out and don’t scroll through if you don’t like the colors in the preview. Also, underwear is final sale, so please be sure of your choice before purchasing.
Read on for some of our favorites from the sale bundles.
$114 Cuup $70

In icy blue, this minimalist set features a mid-winter-friendly balconette bra and a barely-there thong waistband that hugs the waist.
$146 Cuup $110

Get through the entire calendar this winter in a bra, the supportive friend you need. These pieces feature deep V necklines and lightweight underwire that won’t puncture or dig holes.
$244 Cuup $154

New for 2023 – that’s why we’ve come up with this 5 thong and 2 mesh bra set in a platform and plunging v bra that’s as functional as it is sexy for everyday wear.
$254 Cuup $177

Perfect for slow mornings and lazy days, this sparkly loungewear set (robe, high-waisted briefs, and cropped tank top) will be the first of the year if you haven’t waited too long to order Arrived on time in the morning.
$114 Cuup $70

This set has a classic good look: a beautiful plunging V bra in silky black satin, paired with an easy-to-wear thong.
100 dollars Cuup $68

Brighten up gloomy winter mornings with a little (okay, a lot) of shimmer in this high-waisted thong, allowing you to get through the workweek in style (and comfort).
$219 Cuup $147

Need to completely refresh your bra drawer in 2023? Opt for these three bras, which will work with most looks: You’ll get a sand-colored spoon bra, a black mesh balconette bra, and a white plunging bra.
$128 Cuup $86

Shopping for a 3:1 ratio of underwear and bras makes more sense than a 1:1 ratio of bras to underwear, and this unisex-leaning multipack offers you a beautiful taupe mesh bra and three-piece high-waisted underwear from Beige to milk chocolate.