make the most of their positions

Paul J. Durham, Esq.

Paul J. Durham, Esq.

The rise of social media has brought about an explosion in influencer marketing. Whether their reach is global, national or regional, savvy influencers are becoming increasingly sophisticated in monetizing their work. Likewise, influencer marketing is no longer just a tool used by international brands and super exclusive service providers. We’ve recently seen influencer marketing campaigns from local manufacturers, performance venues and wedding planners, just to name a few.

Working with influencers is not without risk, and the best way to manage that risk often starts with a written agreement. While most companies are familiar with purchase orders, leases, and other common contracts, many may never have seen an influencer agreement before. Whether you receive the agreement directly from an influencer, or prepare your own template, here are a few points to ensure the agreement is covered.

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