Lynchburg, Va. (WDBJ) – The Lynchburg Area Business Alliance held a lunch on Thursday to discuss the future of businesses and their online presence since the rise of Covid-19.
Leaders from Truist and Amplified also attended as sponsors along with guest speaker Sarah Davis, Eastern Regional Sales Manager for Lee Enterprises.
Davis talked about how Covid-19 has changed the way consumers shop, while it can be beneficial to educate business owners on how to reshape their business models to an e-commerce approach.
“With the pandemic, the height of online shopping and the fact that everyone is stuck at home and on Zoom. It’s really changed the interface. We’ve seen about a 30% drop in foot traffic in retail stores over the past few years, ” Davis said.
Global e-commerce sales are expected to grow to $6.4 trillion by 2024, according to Oberlo.com.
“There are eyewear brands out there, you can order four or five frames, and they’ll send them to use in the map. Right? So, how’s the customer experience? How can you make it easy? That’s what Amazon does well in the world. local, because you just go online, click one-click store, buy now, arrive tomorrow. So for our local partners and local businesses, it becomes difficult for them. It’s hard to connect with the world Jeff Bezos competes. So, make the process more personal, tell a story about why you are different and better. Then make it easier for customers who are very focused on e-commerce solutions because it makes sense to start migrating your platform Yes. There are trillions of dollars spent on it. I mean, people don’t even go to the grocery store anymore,” Davis said.
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