While Kim Kardashian’s alien-centric ad for Skims Swim has garnered plenty of headlines – with some hilariously blaming the mogul for a recent influx of UFO sightings across the country — but Harmony Korine shot the campaign to announce the brand’s newest swimwear restock and price drop. “I know you guys have been waiting… @SKIMS Swim is finally back! Get ready for our biggest launch ever, You’ve got to see it to believe it’s a whole new world of styles and colors, and the return of favorites that sold out on February 21,” she originally wrote in an Instagram post.
Yes, all Skims launches are surrounded by raving fans, but Swim seems to be hit differently – last year’s decline resulted in skims.com getting over 500,000 visits on launch day, and Skims’ Swim page was hit by 500,000 on the month of 2018. With over 1 million views in March, the series has received over 1,200 5-star reviews, plus 500,000 historical waitlist registrations.
The point is: Skims Swim is the most popular, and it’s on through February 17th. There’s more to buy at 12:00 PM EST. Newest restock includes 25 styles (11 tops, 8 bottoms, 5 onesies) in seven colorways including neon green, turquoise, ocher, almond, bronze, cocoa and onyx , in sizes from XXS to 4X. Fear not: The cult-favorite low-neck leggings and deep-V bikini tops are back, along with new designs like the Swim long-sleeve bikini top and the Skims strapless monokini top.
This bold monokini features optional adjustable shoulder straps.
Shop for the off-the-shoulder silhouette and sweetheart neckline.
Adjustable front gathers let you customize the fit and coverage.
This apron is sheer when wet. There is also an extra-long version suitable only for the shore.
This stretchy mesh dress keeps you covered while staying cool.
This sparkly barrette comes in five colorways—four are neutrals, plus a neon green.
These platform flip flops are waterproof, so they’re sure to be your beach day MVP.
Alongside the swimwear, Skims has launched a collection of seven cover-ups in stretchy and/or mesh styles—think miniskirts, sarongs, ruffled miniskirts, and more—all in the same color palette as the suits, allowing for plenty of Mix and match. The brand also debuted hair accessories, including claw clips featuring the dazzling Skims logo, meaning everyone can wear the label head-to-toe (yes, Skims sandals are also available!).
How much will this latest collection cost? Like most Skims products, the line is (relatively) reasonably priced, ranging from $24 to $88 each.