Choon Yang Quek definitely has his work to do. It will be interesting to see how he juggles convincing travelers that this is the new Saudi and educating locals that Saudi needs to open up to the world.
Peden Dolan Butya
“So, what is the CTO of the Tourism Authority doing?” Skift founder and CEO Rafat Ali started his Skift Global Forum session with Choon Yang Quek, CTO of the Saudi Tourism Authority, presenting a million-dollar question.
Quek from the Singapore Tourism Board,
Then there is the hard work of convincing the world that this is the new Saudi and educating the locals that Saudi is changing and that it needs to open up to the world.
Needless to say, but Guo did mention, “Saudi has big ambitions.” Why not, for a country that recently introduced tourist visas, the goal of reaching 100 million monthly tourists by 2030 is nothing short of ambitious.
Saudi Arabia has barely scratched the surface, Quek said, although he added that the country is learning a lot about the foreign world as tourists continue to pour into the country.
Quek reiterated the Saudi commitment to not only break through environmental impacts, but also improve the environment, noting that the construction of Neom and the Red Sea will maintain ecological stability.
Referring to the Saudi tourism industry and Skift’s Destination Innovation Index by the end of the year, Quek said: “The future of tourism comes from forward-thinking thinkers in tourism, whether private sector or government, working together to think about the next 20 years, How 30 or 50 years of travel should look like.”