Business Plan Executive Summary Examples and Templates – Forbes Consultants

The executive summary should mimic the sections in the business plan. This is just a more concise way of stating what is planned so that the reader can get a broad idea of ​​what is expected.


State the company’s mission statement and provide a few sentences about what the company’s purpose is.

Company History and Operations

This section provides basic information about where the company is located, when it operates, who operates it, and their level of experience. Remember, this is a summary and you will expand your management experience within the business plan itself. But readers should learn from this section the basics of corporate structure and who is running the company.

product or service

This section tells the reader what the company’s product or service is. Every company does something. This is where you outline exactly what you’re doing and how you’re solving problems for consumers.


This is an important part of summarizing the market size of the product or service. In the business plan, you will conduct a complete market analysis. Here, you will write down key takeaways that show that you have the potential to grow your business because there are consumers in the market.

Competitive advantage

Here, you’ll summarize what makes you better than your competition. Identify key strengths that will be the reason consumers choose you over another company.

finance prediction

This is where you estimate your sales forecast for the first year of your business. At the very least, you should have a forecast of at least one year, but if you can forecast that far, preferably three to five years.

Startup Financing Requirements

This accounts for the cost of starting and running a company. You can address this as a first year requirement, or if you do further projections, look at the cost requirements for two to three years.

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